the hard life give birth to the Cowboy culture.  with the  establishment of farms and their being gradually expanded, a large number of cowboys are resulted in, these people wandered among the various farms and rely on caring for the cattle for others, living off driving the robbers.with the gradual accumulation of wealth, they later bought their own farm, made a fortune, and then blow the true or false deeds which happened when they are  young. the dress of the cowboy is not like the one  we are familiar with now. Hollywood’s “Western film” Mi wind was all over the world, there are still endless charm. In the film, people can often see: a tall, stout-bodied cowboy, wearing broad-brimmed hat,  a tight and narrow-leg pants, pedal boots, thigh gun while hanging fire extinguishers, when the culprits of a months when the price fell to the ground, as if nothing had happened and speeding away on horseback.  During the long arduous journey, the cowboy must be able to bear hardships and stand hard, but also witty, brave, calm, calm, able to cope with the way all kinds of unexpected and dangerous incidents.  Jeans, and some livestock owners in itself, but most of the employees of livestock traders, residents in the eastern United States during the westward migration has played an important role. Long-distance herding cowboy, with a ground-breaking in itself, they are directly west of the road opened up.

the cowboy and the “jeans” is ofen linked together., in fact, the most prominent symbol of cowboy is not “jeans”, but their hats. Mexico.The cowboy often wears cowboy-style high-top broad-brimmed hat, which uses a lot of purposes.they can use it to block wind and rain,and treat it as a pillow, or even scoop water to drink. Jeans, was firstly occurred.

 in the 19th century and early 50’s the western United States .

LEVI ‘S is one of the most famous name in the west of America. It is the world’s first blue jeans inventor Levi Strauss’s name. Levi Strauss in 1847 was seventeen when from German immigrants to New York. Almost completely doesn’t speak English in the beginning of his years of America. He was in New York and the remote town countryside selling cloth and household appliances. Sometimes he even slept on the roadside or in the empty car room for the night. California gold rush the news that the young strauss quite facinating, while in 1853 boat sailed to San Francisco. He took several volumes of vehicle camp and punk canvas to sell to increase quickly. But he found the canvas has better use, because there is an old long jump said he should sell is dig gold can bear with thick pants. And he put not sell the canvas to tailor artisan place first ordered Levi ’s blue jeans. On that day, Levi ’sR legend was born. People in this tough going the jeans. The young strauss in San Francisco opened shortly the first shop. He produce many waist-deep of tight pants. Later, he was to give the canvas, twill, that is a cotton textile in France discoloration indigo dye fabric woven fortitude. Strauss from 1860-1940 original design for improvement, including a vaulted rivet, double marking and leather horse that small flags, now after these bags are world famous authentic Levi’s jeans. Levi Strauss company really has become America tradition, to people in the world, it represents the western frontier force and spirit.